'There's no such thing as an ugly flower.'

- Rosamund Davison

Hello, I’m Bridget Davidson, founder and doer-of-everything at Wild Rosamund, although my job description actually says I’m a wedding and event florist working in and around Cambridge, Cambridgeshire and East Anglia. But what I really am is a floral geek who just loves to make unusual, natural, foraged and wild flowers for weddings, events and businesses. If I’m not doing that you’ll find me sharing my knowledge through my wild floristry workshops or floral styling for clients and photoshoots.

The quote above came from my dear Granny Rosamund, who inspired my business name. Granny loved her garden and so did I. As a child I plagued it with my scissors, snipping here and chopping there to create little posies for myself. One day I went in to show her – as I always did – what I’d picked. She looked at my collection of blooms and leaves and said: ‘Do you know? There’s no such thing as an ugly flower.’ I couldn’t agree more.

granny crop 3


Growing up on a rural Northamptonshire farm, I was surrounded by nature. In spring soft catkins dusted me with yellow pollen. In summer, the pink cups of dog roses bloomed and fell in just one day. Autumn meant wild blackberries and the soft plop of crab apples dropping into Dad’s fields.

As an adult I strayed away from nature, becoming a magazine journalist for seven years, before an evening course in floristry set me on the path to a full-time career with flowers. Today I work from my home studio in Impington, north of Cambridge. When I’m not there, I’m that giddy child again, foraging the Cambridgeshire countryside for everything from snowy blossom to spiky teasels.

I love textures and tones, shapes and shades, clashes and colour, the unloved and unfashionable and putting together things that ‘just don’t go’. I mix up foraged and dried treasures with as many, seasonal British-grown flowers and foliage as possible to conjure up my free-flowing, quirky designs, full of the wild and the wonderful.